Concept and strategy
We work differently from an advertising agency, which is why we aren't one. We are specialists in financial communication. Like you, we work exclusively with the financial markets and their clients, B2B and B2C.
The knowledge of affinities, behaviour patterns, perception processes, emotional and cognitive decision-making processes, market potential, competitive environments, product specifications and much more – all that is the stuff of our daily work.
In short: we know your clients, and we know how you should communicate with them. Once we have got to know you and your goals, we will develop the right concept for your requirements. Discreetly and confidentially. The concept is the first step, and develops the guidelines for creation, media planning and production.
- Research and analysis
- Coordination with corporate communications
- Product specification to market requirements and target group cluster (sparring)
- Development of target-orientated communications concept
- Guidelines for creation, production and media
Creation
For strategies, plans and concepts to reach the addressee, appeal to his understanding and move him emotionally calls for a creation that specifically follows the criteria of perception psychology. Logos that become cults, reports that acquire collector's value and advertising spots that double account applications are all benefits that can only be achieved with a perfectly balanced creation. All roads lead to Rome. But only one of them is direct. Direct and instant communication with the client. That's our passion.
Overview creation
- Corporate design · Logo design
- Campaign development
- Broschures · prospects · catalogues
- Ads · posters
- Photo design
- Presenter · Spot · Trailer
- Online design
- Business reports
- Editorial design
- Package design
- Orientation · Navigation
Media
"You do the media too?" Yes, we certainly do. And very well, too. The media budgets are the fuel that takes a campaign either deep into a country or only just over the border.
It is an important module in securing the success of a campaign, ensuring that the campaign comes from a single source and was designed as a complete unit. Our clients do not need a media agency. Our knowledge of financial markets and the people who work on them means that the quality of our media planning is on the very highest level. Directly after the conception we know which channels to use to achieve our goal. And because we are completely familiar with our target groups' affinities, achievement of the media solution from a single source is conclusive
There are good reasons why we handle the media. However, we also offer our clients financial advantages – and not only because we are based in Luxembourg. We usually communicate high-involvement products. The media that give media agencies large discounts through high quotas are rarely suitable for this. And we have the best connections to the media that appeal to our target groups (as well as excellent prices). With the best media it is more usually a question of availability, and here too, we are in an excellent position.
Depending on whether considered ‚"before-or-after-the-crisis", banks invested 14-30% of their media spending in TV. And we're talking about a budget that, in Germany alone, totals somewhere in the region of one billion euros. Planned as a whole, tremendous power.
- Analysis of media channels
- Matching of the communications target and recipient affinity
- Selection of the media and allocation according to economic aspects and potentials
- Provision of media and allocation plan
- Booking, monitoring and evaluation of media bookings
- Optimisation following the evaluation of success
Special features of obligation communication
- Selection of the most economical publication print and online
- Optimisation of the scope to reduce costs
Production
Production is the final spurt. But the home stretch is not the goal. Should the produced banners also fit the video screen in the stadium? Is digital production enough; is it a good idea to produce documents with their own watermark? Our production checklists have become much longer over the past 10 years. Multimedia assignments and cross-format media are the order of the day. Speed and the strict observation of deadlines and quality control are standard practice at Binzcom. We don't like complaints, and that‚'s why the only media that leave our premises are ones we believe to be truly perfect.
Overview production
- Online
- Photographie
- Presenter · Spot · Trailer
- Outdoor
- Events
- Advertising media